As a business to business (B2B) company, the marketing world seems to be changing very rapidly. Social Media continues to change how our audiences consume our information, as well as the medium within which they search for it.
Using videos has become our new initiative, combining our ‘How-To’ video library with customer testimonials, stickman explainer videos and even some fun employee excursion videos.
The key we have discovered is that short and to-the point works best. Recently we were interviewed by B2B Magazine, for our view on how videos were finding a place in B2B Marketing.
“You can show actual photographic evidence and scientific research about concrete waterproofing, and watch the viewer’s eyes glaze over,” said Rolf Skala, director-marketing for the Vancouver, British Columbia-based company. “With the stickmen videos, people tell us they’ve seen it and say, ‘That’s me.’”
Skala continues “Coordinating with our b2b customers to create video material is another way of strengthening relationships and getting the customers more emotionally invested.”